A similar entry appears in the Wheel of Time Companion confirming the information available in the main story arc.
Author: Leora Oldessroth
Master Admira is a Tairen merchant that Rand overhears bargaining in Far Madding; he is a stocky man, appearing to be made from blocks. He has a pointed nose, and he has a dark square face . A Far Madding merchant woman is trying to convince him to trade with her in The Golden Wheel inn.
(Reference: Winter's Heart, Chapter 32).